IMPACT OF CONSUMERISM ON COMMERCIALISM

Have you ever found yourself surfing through the magazines, websites or been to a shop and got so lost and mesmerized by all the latest products and fancy items that you finally end up buying all those things which u have never wanted? This is how consumerism is playing its effective role.

History of consumerism dates back to ancient times but it has acquired a new form and has become an integral part of life style as it helps the people to stay updated and modern due to globalization.It instigates people to buy more than want they actually want. Consumerism has flourished more after the industrial revolution when things get started producing in bulk and becomes affordable and could reach wider range of people.

It has both the negative and positive aspects.When people become addictive and keep on consuming, then the natural resources start to get scarce and the ultimate result is global warming.While on the positive side it helps the economy of the country to grow through the creation of more and more shopping malls and hotels. There are few countries which help and support this culture like Singapore and Turkey which resulted in the establishment of great number of the shopping centers and hotels in those countries.

The research was conducted by many scientists and researchers to find why people waste money expensive things like electronic, clothing, cars and technological devices etc. and according to the research the reason why people consume more is advertisement. It stimulates part of the brain that fuels creative rush. Billion of the companies around the world advertise their brand and products through television, magazines and now in this world of technology there are few applications that one can install on the smart phones and get the recent updates about different products and trends.

As oftenly mistaken Consumerism is not only about selling the goods but it’s also about the image or branding of the product. Consumerism is the act of pleasure and satisfaction for the buyer hence the strategy of branding identities have been used by producers to get loyal consumers as people have a sense of belonging to the brand. Producers imply contemporary branding by promoting the relationship between the consumers and the products through advertisement.It makes items more appealing psychologically to the targeted market. Branding or branded lifestyles gives us the new identity which we can develop through our own preferences and mask our original identity.

The consumer’s experience begins before they even reach the door through advertisement so Companies in order to let people know about their products they make attractive posters and magazines having colorful and vibrant picture which spends an implicit message to the consumer which convinces them to buy the product.Consumerism flourishes the creative and designing process with variety of brands struggling to make their own identity they work harder to design in such a way that they stay exclusive and maintain their identity which is the reason behind all the vibrant and catchy interiors.

While designing an interior it is very important to understand people and what lasts longer on their minds. For that we need to look into what motivates them. The main key points are: enhancing the quality of life, pleasure, education, relaxation, entertainment, emotional satisfaction, stress relief and status. Interiors should be done in such a way that it exceeds the consumer’s expectation and leaves a lasting impression on their mind which makes them come back again and again. There is no point for having a space when it’s not being fully utilized and designed.

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